“DAWN” CAMPAIGN

The early bird gets the worm is probably one of those sayings we’re all familiar with.

HOUSE believes success comes to those who rise early, and just like the daw, it represents new beginnings, determination and endless possibilities for those who commit to this lifestyle.

This campaign was all about the early mornings, and how they set the tone for the rest of your day - this is the prime time to move, to set intentions, to be active, and to gather yourself, before moving on to a productive, more centered day ahead. Whether it's running, cycling, or yoga, “DAWN” celebrates the power of starting off your day strong, and finish off stronger.