VANS WEAR ON
“WEAR ON” CAMPAIGN
Sustainability is a big topic in today’s society, so when it came to developing an awareness campaign towards the impact of the fashion industry on the planet, it was a no brainer that we had to be environmentally conscious ourselves. More than spreading a message, we wanted to practice what we were preaching. We borrowed, we shopped second hand, we created this whole campaign with sustainable, eco-friendly materials, repurposing old sneakers, clothes, everything we could basically. By doing so, and encouraging others to do the same, we’re building a more sustainable future that isn’t built on overconsumption.